561-783-5302

Helping Contractor Business Owners For 20+ Years

We Help Home-Service Contractors Get More Clients

BOOK YOUR FREE STRATEGY CALL

about

We Help General Contractors Flooring  Roofers Remodelers  HVAC  Electricians  Landscapers  And More

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Smart Blondes Marketing specializes in digital marketing for home-service contractors. With over 30 years of experience in the industry, we understand your business and challenges.

Construction and home-service trades are unique & complex, and in order to be successful you have to be ready to adapt to the constantly shifting market.

We’ll build you a solid lead-generation process that speaks to your target audience and brings you consistent qualified leads and clients.

We Know Contracting

Data and Results-Driven

Honesty & Transparency

Full-Service Marketing

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Expertise

Our services

Here are some of the ways we can help your business get found online and locally, to get you more jobs / clients, fill your calendar, and keep your team busy.

Google / PPC
Advertising

Get in front of your prospects at the exact moment they're looking for you with Google and Bing advertising.

SEO (SEARCH ENGINE OPTIMIZATION)

Ranking at (or near) the top of Google search results ensures you get found, and not lost on 'page 2'.

WEB DESIGN &
DEVELOPMENT

Make the right first impression with a professional website that shows your professionalism and gets leads.

SOCIAL MEDIA
MANAGEMENT

We'll handle your content creation, audience interaction, community building, and more on social media.

CONTENT
Writing

Establish your position as the expert in your field with ongoing relevant professional blog content.

MARKETING AND
BUSINESS STRATEGY

Strategy to reach your business goals, including more profitability and/or even selling your business.

chat with an expert

our expertise

Why Choose Us

We’re home-service contractor marketing experts with decades of combined experience, ready to make your advertising, website, and marketing work for you.

1

We Know Contracting

Whether your business deals with renovation, construction, roofing, and more, we have the know-how and experience to get you found & hired.

2

Data and Results-Driven

We know that it’s the bottom line that matters and that in order to make money, marketing is an essential channel to reach that end goal.

3

Honesty & Transparency

We strive for long-term relationships with our clients, based on trust. That means we don’t over-promise, we stick to deadlines, and we keep you in the loop.

4

Full-Service Marketing

You have enough on your plate. Let us stay up-to-date with the latest in SEO, advertising, websites, and marketing, so that you can focus on what you do best.

testimonials

Why Clients Love Us

Their team really helped my brand speak to the kinds of customers I was looking for, and with a beautiful website and showing up at the top of searches in my area the calls keep coming in.
CHRISTOPHER CLARK
Owner of Flooring Rebel
Smart Blondes Marketing has been working with our company and Maryanne and the entire team has done an outstanding job promoting our business.
DEBBIE HILL
Extra Mile Home Inspections
Smart Blondes helped us grow our business to the next level. They came up with many new ideas on how to make our business grow and be more profitable. We are very pleased we decided to work with Smart Blondes.
STEVE LANEFSK
Executive Craftsman

Some of Our Home-Service Contractor Clients

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executive craftsman
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let us help

WE "SPEAK" HOME-SERVICE TRADES

Work with a business & marketing team for contractors
who has walked in your shoes.

You focus on your business. We’ll focus on your marketing and getting you more contracts, so that you can be more profitable, and even sell your business or retire early (if you want to).

chat with an expert

The Experts

Our Amazing Team

SUSAN GIDDINGS
PRESIDENT / OWNER
For 20+ years, Susan has been a trusted business & marketing expert, consultant, and advisor to a wide range of clients within the construction and professional services industries across the globe.
MARYANNE ELLISON
Director of Business Development & Marketing
A passionate marketer, Maryanne has over 20 years of experience in technology, managing social media, writing blog and website copy, and helping businesses be more visible online.

We're experts in marketing AND home-service trades

Have peace-of-mind knowing that we're experienced with home-service trades, and can handle all your marketing.

Book your free strategy call

WordPress / Web Developer

Nov 2013 - Jul 2016
  • Develop and design website from PSD to WordPress.
  • Develop system using CodeIgniter framework, JQuery, JSON, API, HTML and CSS
  • API integration - PipeDrive CRM and internal system
  • Add customize php function connected to PipeDrive CRM via API and internal system.
  • On-site and off-site optimization.
  • Convert CRUD system from procedural to framework using CodeIgniter framework
  • HTML, CSS, Bootstrap for front-end
  • TortoiseSVN - version control

WordPress Developer

Aug 2016 - Dec 2016
  • Front end optimization: reducing HTTP requests, image optimization, CDN, GZIP compression, defer parsing javascripts, cache optimization, enable HTTP keep-alive, minify HTML.
  • Review and analyze client sites for areas that needs some improvement especially on web page loading time and mobile responsive design.
  • Fixing cross browser incompatibility and bugs
  • Customize CSS and mobile responsive design
  • Create and modify WordPress theme and plugins to meet clients need
  • Customize functions from existing object oriented PHP framework website
  • Develop and design website from PSD to HTML, Bootstrap or WordPress

WordPress / Web Developer

Jan 2017 - Oct 2017
  • Develop and design websites from PSD to static HTML, Bootstrap or WordPress (Divi Theme builder, Visual Composer, _s, Woocommerce, etc.) with HTML5, CSS3, JS, jQuery, Bootstrap, GULP and SASS.
  • Migration and conversion other platforms to WordPress and theme customization.
  • Front end optimization (reducing HTTP requests, image and cache optimization, CDN, GZIP compression, defer parsing javascripts, HTTP keep-alive, minify HTML CSS and JS)
  • Ensure websites are cross platform compatible, mobile responsive and SEO friendly (Onsite optimization)
  • Improve and debug existing websites
  • cPanel and FTP Handling plus shared hosting and domain management
  • Cooperate with content writer and web designer to match visual intent
Contact Me

WordPress / Web Developer

Dec 2017 - Mar 2020
  • Maintaining WordPress sites
  • Front-end optimization and mobile responsive design
  • Optimization of website for performance, security, and SEO
  • Conducting performance tests and troubleshooting issues
  • Customize WordPress themes and plugins
  • ClickFunnel, OptinMonster and Google Spreadsheet API integration
  • cPanel and FTP Handling plus shared hosting and domain management
  • Provide support and troubleshoot any issues that may arise.

Freelance

WordPress Elementor Pro / Web Admin / SEO

Jun 2020 - Present
  • Convert web design from Figma to Elementor Pro
  • Develop and maintain WooCommerce sites
  • WordPress Maintenance updates to plugins, themes, core.
  • Conduct performance tests and troubleshooting issues
  • Conduct SEO audit on client's websites
  • Collaborate with designers, developers, and project managers on client projects
  • Front-end optimization and mobile responsive design
  • Provide support and troubleshoot any issues that may arise.
  • cPanel and FTP Handling plus shared hosting and domain management
  • On page SEO: content, HTML, site structure, meta headings, site speed, SEMRUSH
  • Install and maintain site themes and plugins
  • Plugins Familiarity: ACF, Gravity Forms, The Events Calendar, MemberPress, BuddyPress, WP Rocket

WordPress Elementor Pro / SEO

Aug 2021 - Present
  • Convert web design from Figma to Elementor Pro
  • Develop and maintain WooCommerce sites
  • Conduct performance tests and troubleshooting issues
  • Conduct SEO audit on client's websites
  • Collaborate with designers, developers, and project managers on client projects
  • Front-end optimization and mobile responsive design
  • Provide support and troubleshoot any issues that may arise.
  • cPanel and FTP Handling plus shared hosting and domain management
  • On page SEO: content, HTML, site structure, meta headings, site speed, SEMRUSH
  • Install and maintain site themes and plugins
  • Plugins Familiarity: ACF, Gravity Forms, The Events Calendar, MemberPress, BuddyPress, WP Rocket